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Digital
Signage is a term used to describe the display of up to the minute
information on electronic devices such as LCD panels, and projectors.
Other terms such as narrowcasting, electronic billboards, electronic
message boards, digital messaging and place-based media are also
used to describe this communication tool. Information can be common,
or unique among any number of display devices and information from
multiple sources can be displayed simultaneously.
No
special hardware is required, information is assembled using a standard
Windows® based computer and transmitted across a network to
a PC near or inside the display device(s). This local computer will
display the content on one or more screens as scheduled or based
on an event or trigger. Entire networks of displays can be managed
from a single point. The system can support any number of displays
and scale as the network grows. Redundant operation, hardware monitoring,
content monitoring and feedback to a central management point is
easy to provide through the software.
A typical schematic is shown below:
Digital
signage can be used wherever there is a need to communicate to individuals
or large groups of people. Wherever there is static signage, there
is potential to replace it with digital signage. Digital signage
installations are becoming more and more evident in:
Corporate
Environments
– Often used in lobbies to communicate with visitors and customers,
or employee areas for human resources and corporate communications,
digital signage can provide the right message to the right audience
at the right time >> see
more
Manufacturers
– Often used in factories, lunchrooms or reception areas to
communicate with employees and information within teams. Digital
Signage can display common targets, results against those targets,
WH&S information, Key statistics such as sales results and team
building information such as key targets this week. Performance
metrics, current production requirements and education materials
can be delivered to production areas for quality assurance purposes.
>>find out
Public
venues– Auditoriums, hotels, transportation
venues, outdoor billboards and sports stadiums are common venues
for digital signage. Providing customers with current schedules,
way finding directions, or real time information such as news, weather,
sports and advertising can be informative to patrons and visitors.
Retail
Environments– For timely advertising and
impulse decision influencing at the point of purchase, digital signage
provides a more compelling message. Many retailers and advertisers
are seeing the advantages of in-store digital signage over traditional
print and television buys. They are reaching their target audience
and viewers are captive – they can’t change the channel.
Retailers can dynamically change the content being displayed based
on factors like inventory levels, margins, time of day, POS data
etc.
Universities
– Keep the team informed and motivated with
timely information for faculty and students. The same information
can be sent to various campuses with mission critical statistics
and data can be displayed in real time. Internal messaging can be
included with the content allowing updates from multiple participants.
The system can also be used for training employees or students.
Keep everyone safe with emergency evacuation notices or other timely
information.
How
can I find out more?
The
Communitech sales and support group can help you assess whether
or not digital signage is appropriate for your business. Our consultants
have extensive industry experience and have excellent relationships
with the major industry stakeholders. Call us on the phone number
listed at the top of the page, or use the contact
page
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